Susan Elan Jones MP has welcomed the announcement from the world’s largest snacks company that they will be introducing a 100-calorie cap on their Cadbury products.
Mondelēz International, who have a cocoa bean processing site in Chirk, are voluntarily pledging to bring all its Cadbury chocolate and biscuit products that are typically bought by parents for children to under 100 calories by the end of 2020.
Clwyd South Welsh Labour MP Susan Elan Jones has previously raised the issue of obesity in Parliament and last year called on the UK Government to take more action in tackling childhood obesity by banning junk food advertisements before 9pm.
Susan Elan Jones MP said: “I am delighted that Mondelēz has decided to take this important step. The ticking time bomb of childhood obesity is of great concern to me and I welcome any initiative that helps tackle it. It is high time that this matter was properly acknowledged and addressed. It is a problem that places a huge strain on our NHS, with billions of pounds a year spent on treating conditions relating to obesity. I believe that it is also vital that the UK Government addresses the inequalities that are associated with this issue”.