MP backs demand for junk food watershed

Susan Elan Jones MP has signed an important letter calling on the Prime Minister to take greater action in tackling childhood obesity by banning junk food advertisements before 9pm.

The Clwyd South MP, along with other cross-party MPs, is demanding the 9pm watershed for junk food adverts in an urgent bid to improve the health of young children. Obesity has been linked to heart disease, type 2 diabetes and 13 different types of cancer.

Recent research shows that one in 25 primary school children in England and Wales are dangerously overweight, with cases of obesity found to be twice as likely in children from the most deprived backgrounds.

Susan Elan Jones MP said: “I have previously raised the issue of the ticking time bomb of obesity in Parliament and I am very pleased to sign this letter. We rightly have rules in place on the advertising of alcohol and I see no reason why this issue should not be treated with equal seriousness. It is a problem that places a huge strain on our NHS, with billions of pounds a year spent on treating conditions relating to obesity. It is also vital that the government addresses the inequalities that are associated with this issue”.